Starter
฿990
per month · ≈ US$28
- ✓Up to 5 users
- ✓Core features
- ✓Email support
Pricing Strategy Engine
Thailand Pricing Strategy
Currency: THB · 1 USD = 35 THB
High Sensitivity
Recommended SaaS Tiers
Growth
฿3,490
per month · ≈ US$100
- ✓Up to 25 users
- ✓Thai language UI
- ✓LINE Official Account integration
- ✓ICT hours support
Enterprise
฿12,500
per month · ≈ US$357
- ✓Unlimited users
- ✓VAT-compliant invoicing
- ✓PDPA compliance documentation
- ✓BOI-eligible pricing available
- ✓Dedicated CSM
Local Pricing Notes
01
Thai VAT is 7%. All B2B invoices must include VAT number and proper Thai tax invoice format.
02
BOI-promoted companies may qualify for corporate tax holidays. This is a procurement differentiator for local partners.
03
Annual prepay with discount (20–30%) is strongly preferred in TH enterprise — reduces payment chasing.
Willingness to Pay Assessment
TH enterprise WTP is moderate. Pricing at 60–70% of US benchmarks in THB equivalent hits the sweet spot without signalling undervalue.