GlobalOS
Pricing Strategy Engine

South Korea Pricing Strategy

Currency: KRW · 1 USD = 1,340 KRW

Medium Sensitivity

Recommended SaaS Tiers

Starter

₩99,000
per month · ≈ US$74
  • Up to 5 users
  • Korean UI
  • Email support
Most Popular

Growth

₩349,000
per month · ≈ US$260
  • Up to 25 users
  • KakaoTalk integration
  • PIPA compliance baseline
  • Business hours support (KST)

Enterprise

₩1,200,000
per month · ≈ US$896
  • Unlimited users
  • PIPA data processing agreement
  • Full Korean audit log
  • SSO / SAML
  • Dedicated Korean-speaking CSM

Local Pricing Notes

01

Korean VAT (부가세) is 10%. Include in all KR invoices.

02

PIPA compliance documentation is mandatory before any enterprise procurement conversation. Do this first.

03

Korean enterprise buyers expect rapid product iteration. Quarterly release notes in Korean demonstrate commitment.

Willingness to Pay Assessment

KR tech startup segment pays US-equivalent rates without friction. Chaebol-adjacent enterprise pays well but procurement is slow. Focus WTP on the startup/scaleup layer for early cashflow.