Starter
Rp 299.000
per month · ≈ US$19
- ✓Up to 3 users
- ✓Core features
- ✓Community support
Pricing Strategy Engine
Indonesia Pricing Strategy
Currency: IDR · 1 USD = 15,500 IDR
Very High Sensitivity
Recommended SaaS Tiers
Growth
Rp 999.000
per month · ≈ US$64
- ✓Up to 15 users
- ✓Bahasa Indonesia UI
- ✓WhatsApp support integration
- ✓WIB business hours support
Enterprise
Rp 3.500.000
per month · ≈ US$226
- ✓Unlimited users
- ✓QRIS / GoPay / OVO billing
- ✓PDPB compliance docs
- ✓Data localisation statement
- ✓Dedicated CSM
Local Pricing Notes
01
IDR pricing must use Indonesian number format (dots for thousands, comma for decimal).
02
PPN (VAT) is 11%. Required for any business with annual revenue above RP 4.8B.
03
Local e-wallet payment rails (QRIS, GoPay, OVO) are essential for consumer and SME monetisation.
04
Freemium-first approach with clear upgrade triggers outperforms direct paid acquisition in ID.
Willingness to Pay Assessment
ID enterprise (Tier-1 large companies) can pay S$200–500/month equivalents. Mass market is highly price-sensitive — design a generous free tier with a clear ceiling.